Scoped to what
you actually need.
Not every business needs a full-time CMO. Not every problem needs a 6-month retainer. Here's how Chapter 31 works — with rates that reflect real seniority, not agency padding. All engagements start with a free 30-minute call. Proposals within 24 hours.
Marketing Audit & Roadmap
A full audit of your marketing stack, channels, and strategy. Delivered as a prioritised 90-day growth roadmap. For brands that know something isn't working — but can't pinpoint what.
Fractional CMO
Senior marketing leadership on a retained basis. Strategy, team direction, board reporting, and execution oversight. CMO-level thinking — without the CMO-level headcount risk.
Strategy Sprint
One week. One problem. A launch, a repositioning, a channel question, a team structure decision. For founders at an inflection point who can't afford to get it wrong.
Advisory & Day Rate
Workshops, board prep, one-off advisory sessions. Available by the day or hour for teams that need senior input without a full engagement.
Founders and leadership teams
who want a straight answer.
E-commerce & DTC
Amazon sellers, Shopify DTC, multi-channel brands where acquisition needs to become a system.
Consumer Startups
Pre-seed through Series C. Moving from founder-led marketing to something that scales.
SaaS & Tech
Consumer or SMB go-to-market. Positioning and acquisition for technical founders.
Beauty & Wellness
Deep vertical expertise. Brand narrative, retail strategy, and acquisition.
AI-Native Companies
Where narrative and positioning are commercially critical — and most companies get it wrong.
Travel & Subscription
LTV-driven businesses with complex acquisition models and high churn pressure.