Scoped to what
you actually need.
Not every business needs a full-time CMO. Not every problem needs a 6-month retainer. Here's how Chapter 31 works — with rates that reflect real seniority, not agency padding. All engagements start with a free 30-minute call. Proposals within 24 hours.
Executive Advisory & Day Rate
On-demand senior counsel for founders, executive teams, and boards requiring precise, high-level input without a long-term engagement.
Best For
Growth-stage workshops, GTM campaign health checks, board meeting preparation, or hiring and team structure advisory sessions.
Marketing Audit & Roadmap
A deep-dive evaluation for brands that know something in their growth funnel isn't working — but can't pinpoint exactly what.
Scope Includes
- Full commercial audit of growth channels
- Customer lifecycle journey review
- Digital experience touchpoints
- Existing marketing analytics infrastructure
Deliverable
A prioritised, data-backed 90-day growth roadmap and action plan — designed to be acted on immediately, not filed away.
AI Transformation & Strategy Sprint
A high-impact, intensive sprint designed to solve an immediate strategic hurdle or completely future-proof your marketing operations.
Scope Options
- International product launch
- Comprehensive brand repositioning
- Complete AI workflow overhaul
We build custom, repeatable AI-enabled frameworks tailored to your team — automated workflows for content strategy, customer analytics, and ad creative iteration. Your internal team does 5x the work without scaling headcount.
Fractional CMO
Comprehensive executive leadership to scale your marketing function, align cross-functional teams, and drive commercial growth.
Scope Includes
- Omnichannel brand and growth strategy
- Funnel and conversion optimisation
- Marketing attribution modelling
- Team mentorship and direction
- Board and investor reporting
Audit of your current marketing tech stack to identify automation opportunities. Deployment of custom AI-enabled marketing frameworks to accelerate content production, asset localisation, and personalisation workflows.
Enterprise-grade strategy.
Without the enterprise overhead.
Growth-stage brands often reach an inflection point where they require enterprise-grade marketing strategy but do not yet need — or have the budget for — a full-time £250K+ CMO headcount.
Chapter 31 provides senior executive leadership on a flexible, retained, or project basis. We specialise in building scalable, data-backed go-to-market strategies and integrating modern, AI-enabled marketing workflows that optimise team efficiency and maximise ROI.
Founders and leadership teams
who want a straight answer.
E-commerce & DTC
Amazon sellers, Shopify DTC, multi-channel brands where acquisition needs to become a system.
Consumer Startups
Pre-seed through Series C. Moving from founder-led marketing to something that scales.
SaaS & Tech
Consumer or SMB go-to-market. Positioning and acquisition for technical founders.
Beauty & Wellness
Deep vertical expertise. Brand narrative, retail strategy, and acquisition.
AI-Native Companies
Where narrative and positioning are commercially critical — and most companies get it wrong.
Travel & Subscription
LTV-driven businesses with complex acquisition models and high churn pressure.